March 11, 2019


“Golf is a Good Walk Spoiled”

Mark Twain

November 30, 1835 – April 21, 1910


When Mark Twain made this quote over 100 years ago he wasn’t aware of the technology that would be available today. Not just in designing, preparing and developing some of the best courses in the world, but also the electronic technology and the way you can view and promote the course before you even arrive and play. Every golf club has a website where you can see their facilities, the 19th hole, the restaurant, the locker rooms etc., and basic views of the course with pictures, and at least 70% of the websites are totally out of date, old pictures, basic sites that are not even recognised by Google to be in the top 10 pages.


But if you really want to promote and view the course in its full splendour, you need to have a 360° virtual tour, this will show you every part of the fairways, from teeing off to the final put on the green. It will demonstrate the ridges, roughs, sand traps, etc., everything you will need to play the perfect game. You can even take it one step further by using a 3DVR headset to view the virtual tour, this will give the viewer the feeling of actually being there. And to top it all, they are using aerial panoramas to show the layout of the course and surrounding areas.


The next step with virtual tours for golf clubs is a software program called “Shot Tracer”, this software creates a video where you can see the trajectory of the ball as it fly’s through the air heading to the green, we can now embed this video into the 360 virtual tour enhancing the viewing experience to the next level.


More and more golf courses are looking at this technology to promote their club, besides giving views of the courses and the club house, the virtual tours will ensure an increase in membership. And besides having this type of technology on your website, it will also help the players view each fairway hole by hole from their smart phone as they traverse the course.


Word of mouth is one of the best marketing tools any business can have, and the greatest thing about word of mouth recommendations is they are FREE. Whether it’s a recommendation for a restaurant, bar, or a golf course, the more quality information you can supply on your facilities the more the recommendations you will receive.


So if you are looking for the latest technology in promoting your course, contact us today and we will design and create the perfect virtual tour for your golf club and its facilities.


“Golf is a game whose aim is to hit a very small ball into an even smaller hole, with weapons singularly ill-designed for the purpose.”


Winston Churchill