July 30, 2019


What is VR all about?


Virtual Reality (VR) is the term used to describe a three-dimensional generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.


Types of VR and how you can experience them

  • Computer-generated content (CGI): CGI can be generated based on fiction, or a rebuild on a real environment; CGI is mostly being used in the gaming industry.

  • 360 images based on real photography: a simulation of an existing location, usually composed of a sequence of still images. It may also use other multimedia elements such as sound effects, music, narration, and text.

  • Interactive 360 videos: also known as immersive videos or spherical videos are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras.

  • Scanning camera devices: a three-dimensional camera system to create semi-realistic experiences. 


How to view VR content & where it is being used

  • View: Computer/ tablet many users still view 360 VR content in a more traditional way, mobile phone, VR glasses, and wearables​
  • Application: VR has been a massive success in recent years with more VR content being made available, and VR headsets becoming a mainstream consumer product. The biggest sector using VR as a marketing tool is the gaming industry, being followed by the travel industry. 


VR being used in the Travel Industry 



Clients in the travel industry are looking to gain experience. This in the past has been done through reading descriptions, view images, look at videos, read customer reviews or seek opinions on social media. 

Where we normally say an image is like 1000 words and in VR it tells the whole story. 

It gives users the ability to experience what they may expect. This tool can dramatically enhance customer confidence and therefore increase the decision to make the booking. With Virtual Reality, people are now able to see and visit these destinations before they go.

  • In 2017 the VR industry made its biggest leap forward with the introduction of new affordable VR headsets

  • Mediums such as Facebook, Youtube, started to allow 360 content on their platforms 

  • Now the most smartphone can create 360 content 

  • VR headsets are very cheap these days, GoPro and Samsung have introduced 360 cameras which are very affordable.

The VR industry is growing at a fast pace from 2.2 billion U.S. dollars in 2017 to more than 19 billion U.S. dollars by 2020.